Workshop in progress
Workshop in progress
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Turismo
The project, funded by the Fondazione Compagnia di San Paolo, has the Diocesan Cultural Center of Susa as the lead agency and the Union of Mountain Valleys Susa, the Union of Mountain Alta Valle Susa, the Union of Mountain Olympic Municipalities Via Lattea, the European Association of the Via Francigena, Piedmont Europe Theater Foundation, Turin and Province Tourism, and the Itineraries in Music Association as partners.
The project “The Via Francigena in the Susa Valley: voices and places for experiential tourism” is among the 21 winners of the “In Light. Enhancing and telling the cultural identities of the territories” call, promoted by the Fondazione Compagnia di San Paolo with one objective: the cultural and creative enhancement of the territories to make them more accessible and attractive to both residents and tourists, in a perspective of sustainable social and economic development.
The project is based on the new integrated territorial pact signed in July 2021: Destination Tourist Agreement Susa Valley.
The Agreement, signed between the Diocesan Cultural Center, as the technical secretariat of the Territorial Enhancement Plan Susa Valley Treasures, and the three Unions of the Valley Municipalities, aims to synergistically support actions of cultural enhancement, promotion, and socio-economic tourism development of the territory and local communities within the general framework of regional and national policy initiatives. It also intends to position itself as a unique territory in cultural enhancement and tourism promotion in both national and international markets.
The multi-year project, whose first phase will develop over 2022, involves the development of the territory and its attractiveness starting from the Via Francigena and some "lighthouse assets" present along its route: the Gorge of San Gervasio between Cesana and Claviere, the Fort of Exilles, and the Adelaide Castle of Susa with the historic center.
The proposal, which won the first phase of the call, includes specific enhancement actions, both in terms of hiking and naturalistic aspects, and in terms of historical and cultural aspects and city animation, such as theatrical activities and themed visits with the help of innovative and immersive equipment.
In addition to the activities identified on the "lighthouse assets", the project includes concerts and events throughout the valley territory for the summer season; the creation of "Good Morning to the Guest", a new integrated communication tool available to operators for guests staying in the Valley; the first edition of the Valsusa Slow Fest (dedicated to slow and proximity tourism, which will involve various even transalpine partners); the development of a tourism destination brand; specific training for hospitality operators; the creation of urban furniture prototypes, in collaboration with the Polytechnic University of Turin, intended for the Valley's cycle path; an educational press trip to introduce journalists and sector influencers to the territory.
